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Adventure Green Alaska Launched! (09/09/08)
Adventure Green Alaska, Alaska's first certification for tourism operators is now available. Businesses are invited to complete the application and apply today!

 Adventure Green Alaska Program Description & Instructions

Adventure Green Alaska Program Application

Adventure Green Alaska Program Frequently Asked Questions



September 9, 2008


Dan Oberlatz – (907) 301-9997
Owner, Alaska Alpine Adventures
 Vice President, AWRTA

Trade Association Promotes Sustainable Tourism in the Great Land

Anchorage, AK--
The Alaska Wilderness Recreation & Tourism Association (AWRTA) today announced Adventure Green Alaska (AGA), a voluntary certification program for tourism businesses operating in Alaska that meet standards of economic, social, and environmental sustainability.  Businesses may qualify for Gold, Silver, or Bronze Level certification, earning the right to use the AGA label and participate in AGA promotional activities. 

“We are excited to announce the first tourism certification program in Alaska,” said Kent John, AWRTA’s President and owner of the Great Alaska Adventure Lodge in Sterling, Alaska.  “This program will help promote businesses that are using green practices and encourage other businesses to do the same.”  

Ginny Fay, an economist and former Alaska State Tourism Director, said that tourism is becoming one of the world’s largest industries and Alaska is in a unique position to take advantage of this trend.  “In other tourism destinations, community and business leaders have encouraged sustainable forms of tourism that minimize impacts on natural areas, respect indigenous peoples, and benefit local economies.  These destinations are experiencing robust economic development,” said Fay. 

“Our goal is to attract travelers to sustainable businesses and provide an economic incentive for other businesses to improve their operations,” said John.  “Adventure Green Alaska is good for the environment, good for communities in Alaska, and good for our bottom line.”   

Adventure Green Alaska, the first certification program of its kind in Alaska, was developed in partnership with tourism business owners, industry consultants, and conservation group representatives.  AGA is now accepting applications which can be accessed online at  Businesses submitting applications by December 1, 2008 will be eligible for certification in January 2009.         

The Alaska Wilderness Recreation & Tourism Association is a nonprofit trade association representing over 100 wilderness-dependent businesses and communities.  For further information about AWRTA, please visit


BACKGROUND:  AWRTA members discussed the basic vision, goal, and structure of AGA at the annual ecotourism conference in 2007.  Now, after more than a year of researching similar national and international programs, drafting applications, gathering feedback from large and small tourism businesses, and cultivating marketing partnerships, AWRTA is ready to go live with Adventure Green Alaska. 

AWRTA and AGA staff, board members, and volunteers will develop a number of marketing benefits to coincide with the first certification awards, including:

* Developing a website,

* Pitching stories to the print media.

* Exploring print ads in trade magazines.

* Identifying marketing partnerships with Sustainable Travel International, The Nature Conservancy, and National Wildlife Federation.

AWRTA wishes to thank those business members that gave substantial time and feedback to Adventure Green Alaska, including: 

Alaska Alpine Adventures
Alaska Wildland Adventures
Discovery Voyages
Great Alaska Adventure Lodge
Honey Charters
Kenai Fjords Tours
Kodiak Treks
Seaman's Adventures
Sound Eco Adventures
Sunny Cove Seakayaking
The Ascending Path
Wilderness Birding Adventures


  Alaska Wilderness Recreation and Tourism Association (AWRTA)
2207 Spenard Road, Suite 202, Anchorage, Alaska 99503
TEL: (907) 258-3171  |  FAX: (907) 258-3851  |  EMAIL
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