The Alaska Wilderness Recreation & Tourism Association (AWRTA) invites your participation in an innovative funding mechanism for environmental and conservation groups. The Dollars a Day for Conservation program can help your clients and the habitat and wildlife they enjoy by putting their money toward conservation efforts you support. Simply by introducing the concept to your guests and "passing through" their donations, your business helps preserve Alaska's wild lands for future visitors.

For good reasons, visitors often choose companies who practice responsible stewardship in the areas they operate. Many polls and surveys of visitors indicate that a majority of visitors are willing to pay more for an ecologically sound tourism experience. Implementing AWRTA's Dollars a Day for Conservation program can distinguish your business as one that offers their guests the opportunity to directly contribute to the protection of Alaska's natural resources.

• During 2001, 35 AWRTA business participants of the program raised over $25,000 for conservation organizations

Quotes from AWRTA member participants:

"It's not only been successful in raising funds for environmental organizations, buts it's been good for business, too. People like the opportunity to get involved."
- Kirk Hoessle, Alaska Wildland Adventures

"I feel this program has promise in accomplishing many things for conservation. It is a small acknowledgement of the responsibility that we all must take to be concerned for the wild lands that we visit. During the first year, 65% of our guests chose to contribute."
- McGill Adams, Wilderness Alaska

AWRTA members are recognized for their participation in the program in the following ways:

• Acknowledgement in the AWRTA Guidelines Newsletter.
• Highlighted in the AWRTA Ecotourism Directory.
• Additional free website link under the "Hotlinks" section of the AWRTA website.